Dalscone Farm

Directed the digital expansion strategy for Dalscone Farm by monitoring global audience demographics to optimize international publishing frameworks. Managed the end-to-end media and public relations logistics for the high-profile viral media event, 'Fiona the World's Loneliest Sheep', coordinating directly with global outlets including the New York Times and Channel 4.

This data-led strategy scaled the digital footprint by 10x, launched a highly profitable global merchandise and e-commerce channel, and delivered video campaigns that secured two national tourism awards. Additionally, designed physical operational assets, including park-wide wayfinding systems and environmental graphics to effectively manage high-volume customer foot traffic.