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The Stove Network
Social media data dashboard creation to track monthly channel performance and uncover trends in audience engagement. Optimized content schedule based on peak viewer times.
Dalscone Farm Fun
Engineered global audience-tracking matrices to optimize international publishing schedules, scaling the digital footprint by 10x. Directed PR logistics during a high-profile global media event (Fiona the Worlds Loneliest Sheep), managing international press outlets and winning two national tourism awards.
Dumfries & Galloway Council Arts & Heritage
Tracked monthly media data to shape marketing frameworks that doubled audience engagement. Launched a regional family museum trail that achieved a 100% year-over-year expansion, rapidly scaling production to 4,000 assets to meet surging public demand.
Robert Burns Ellisland Farm and Museum
Managed the end-to-end delivery of the 'Ellisland in Minecraft' project, which was nominated for a national innovation award and distributed to Scottish primary schools as a digital learning tool. Alongside coordinating stakeholder communication through regional newsletter updates, I designed promotional assets that achieved national visibility, including features on BBC Scotland News.
Awards
Best Digital Presence
2023
National Farm Attraction Awards
Innovation in Tourism
2023
SSDA Thistle Awards
Shortlisted for Innovation of the Year
2023
Scottish Knowledge Exchange Awards
