The Stove
Network
Directed cross-platform digital operations and brand identity coordination through visual story-telling for The Stove Network. Collaborated closely with agile internal teams to optimise regional event promotions and modernise B2B stakeholder communications through targeted digital channels and structured newsletter updates.
Engineered a custom performance attribution dashboard from scratch to aggregate, clean, and audit multi-channel digital data streams. Analysed demographic insights and platform metrics to isolate core audience engagement trends, achieving a top-tier 16.60% B2B engagement rate on LinkedIn. Synthesized these data-driven insights to establish predictive posting frameworks and long-term operational workflows, ensuring seamless organizational consistency post-departure.
Spearheaded the end-to-end product lifecycle of a regional digital education package. Deployed human-centred research and requirements-gathering methodologies, conducting on-site diagnostic consultations with primary educational institutions. Synthesized qualitative field feedback from regional educators and target student end-users to optimize the final curriculum alignment, activities framework, and usability metrics prior to full regional deployment.